Best Email Marketing Automation Workflows For High-Converting Campaigns

I know it. You know it. Everybody knows it. Email marketing is one of the most powerful, fast and effective marketing tools, no matter the business you’re in.


It’s an integral part of your brand, it helps you connect with your audience directly and it’s cheap.


But email marketing in 2019 would be nothing without marketing automation.


Marketing automation is the software and services that help you automate marketing tasks, leading to quicker and enhanced processes that generate more and better leads. And you need those!


Don’t know where to start? Here are the top 3 marketing automation workflows you should use now and thank me later!


Cart Recovery Email

I know how it feels when someone leaves your store without completing their purchase.

But, hey, I’ve got some good news for you.


According to Moosend’s research in 2019, a staggering 45% of cart abandonment emails were opened. Wow, right?


So get down to business and use this super effective tool to remind customers about their incomplete purchase.


Don’t be afraid of being a little sentimental. Make your email look as personal as it can get and target to their FOMO feeling to win them back.


And if you don’t make it the first time, worry not. Because you can set your automation to send your subscribers a reminder, anytime you choose.


When designing a cart abandonment email, consider adding a discount code or offering free shipping to make your email even more alluring!


Thank You For Subscribing

Making a grand first impression is one of the major marketing rules. But you already know that, right?

So why aren’t you still applying it on your email campaigns?


Win your customers’ hearts (and wallets) from day 1 by thanking them for their subscription and introducing yourself so they know what to expect from your next emails.


This way your open rates will increase and you will demonstrate your brand’s high quality that makes you stand out from the rest senders.


When creating your thank you email you should never forget your brand’s style and the tone you want to set. Friendly? Playful? Emotional? Honest? It’s your call!


Whatever you choose, remember to add a discount code to show your appreciation, melt your customer’s hearts and show them the way, just like Anthropologie does below. Works wonders!


Thank you for your purchase

It’s the small details that make a big difference. For example, how perfect the line “thank you for the date” is? Exactly!


If you want to beat the competition you should never forget your good manners, even if your customers have already placed their order.


Show them your appreciation by thanking them for their purchase to build a strong relationship, make them feel safe for choosing you and inform them of what to expect next.


Don’t forget to add shipping and contact information so they can reach you if anything comes up.


Re-engagement Email

It happens. One day they are devouring your emails and suddenly puff! they are gone.

But please don’t cry. Just apply a little marketing automation magic and win them back with a simple re-engagement email marketing campaign.


Not only it works but it’s also 5 times cheaper than attracting a new customer, according to chamaileon.


What you should never forget is that not all customers disappear for the same reason. So it’s highly advisable to segment your list before launching a re-engagement email campaign.


Some of the most common reasons you lose subscribers are:

  • They signed for a one time offer

  • Content is not optimized for mobile

  • The content is not relevant

So take the time to create different campaigns for your customers and don’t forget to be honest in your email. It’s ok to tell them you miss them, to be emotional or even a bit cheesy.


Ask them why they left or what they would prefer to see in their inbox from you from now on and add a sale coupon to allure them and help keep your subscribers happy and active.


Over To You

Email marketing is an essential and powerful tool for every business out there. And with email marketing automations you can skyrocket your sales and build a strong brand that will stand out with no effort.


So if you want to make the most out of your email marketing campaigns make sure you implement the above strategies in your marketing plan.


And don’t forget to constantly track your email marketing KPI’s if you want to reach perfection and take your business to higher heights!

Author Bio:

Sophie is a Content Writer at Moosend. Her content marketing chest is full of tips and tricks to make your heart and business fly. She is obsessed with Pascal Case words and hates over - GIFed articles.